Program
Key Highlights

₹12000   ₹35000

Syllabus

Sociowash Digital Academy is a platform where an individual can learn digital marketing and also the perspective to be able to think right and become industry ready.

  • 30 + hours of extensive practical and theoretical training

  • 15 Days of interactive classes

  • 15 sessions of in-depth learning of all industry required digital skills

  • 200 global partners from across the globe

Orientation

Marketing mindset and digital evolution

Industry, working dynamics and career options

Overview and perspective

Understanding websites

SEO basics

SEM basics

Social media basics

Media buying basics

Affiliate marketing basics

Email marketing basics

Measurement and data analytics basics

PR basics

Starting up

Website creation

Social media setup

SEO setting up

Business listing setting up

Understanding user behaviour on search (Micro-moments)

Google search trends

Blend - organic and paid

Working - Google Search Ads

Keywords and selection

Advanced SEO

Permission marketing

Building a search strategy

Interruption marketing

Social Media Ads

ROS, Roadblocks and Google Display Network

OTTs, YouTube ads

Email and SMS marketing

Influencer marketing

Putting the strategy together

Trends and stats

Fundamentals of Marketing

Consumer behaviour on digital media

Content asset types, guidelines and tips

Content planning for social media

Measurement in Digital / Data analytics

Digital listening and ORM

Case studies (Integrated digital)

Building a strategy

Overview

Image discover and editing tools - Freepik, Pixabay, Canva

Basics of Photoshop

Content discover and language tools - Buzz Sumo, Grammarly

Adwords Express, Facebook Analytics for Mobile, Google analytics for Mobile

Media buying strategies

Programmatic, DMP, DSP

Becoming an influencer

Earning money with affiliate marketing

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